A Heritage of Service

Overseas Military Sales Group (OMSG), the parent company of Diplomatic Automobile Sales, was founded shortly after WWII by two young combat veterans. It's roots date back to a local Dodge Dealership in Brooklyn New York, Goldring Motors, which was located near the Brooklyn Navy Yard (where newly arriving ships landed).

In the past, the concept of outstanding customer service, no-haggle pricing with full disclosure, no hidden charges and exclusive military protections were unheard of. However, these were founding principles of Goldring Motors.

In no time, the dealership developed a reputation that military personnel could trust. Troops would line up outside the door, based on little more than word of mouth. Now, service members were afforded the opportunity to custom order a car to their own specifications before they returned home, and pick it up when they arrived. The OMSG program provided consumer protections that existed nowhere else in the industry at that time.

In the mid-1960’s, the U.S. Congress voted to authorize the Army and Air Force Exchange System (AAFES) and Navy Exchange Command (NEXCOM) to incorporate a new car sales program into their services. To participate in the program, each U.S. car manufacturer was required to adhere to congressionally regulated pricing and a host of extraordinary consumer protections.

Since many of these had already been long-established features of the OMSG program, OMSG was selected by the U.S. automotive manufacturers and the Department of Defense to administer and market the program on U.S. military bases overseas. OMSG has performed that role ever since, operating under the Exchange New Car Sales (for Army, Air Force and Marine personnel) and Navy AutoSource (for the U.S. Navy) brands. Additionally, OMSG sells leading foreign manufactured vehicles throughout Europe and Asia through our Auto Exchange and Military AutoSource divisions.

OMSG’s Ready Drive and Diplomatic Automobile Sales divisions have been marketing vehicles to the international business and Diplomatic community residing outside the United States for over a decade.

Diplomatic Automobile Sales and Overseas Military Sales Group are proud to serve those who serve our country, and look forward to expanding our range of services for many years to come.